Some years ago, I was Associate Creative Director at a large Milwaukee advertising agency. The head of the agency was congratulating me on winning another award for the agency.
“You know,” he said, “I just run the place, I really don’t know that much about creativity,—it’s all subjective, but one the thing that blows me away about you is that you’ve got more street smarts than any other writer I’ve ever met!”
I considered that high praise.
Awards are great and I’ve won probably more than my share of them, but what I always keep foremost in my mind is I’m not just out to impress other creatives; more important, I’m trying to get my clients’ messages across to their customers—present and potential— in the most memorable, effective way possible.
“….you’ve got more street smarts than any other writer I’ve ever met.”
President, McDonald Davis & Associates