Click on the thumbnail image to view a larger version in a new window.

Wisconsin Seed Potato Improvement Association Combating tuber born diseases isn’t usually a subject of fun, but humor serves to get the ad noticed…and remembered.
This billboard and exterior bus ad proved to very impactful and successful for Easter Seals Southeast Wisconsin. Concept and headline were mine, Vince Piccolo provided the layout and design. I do pro bono work for some charities I’ve been affiliated with   for a long time. For others, I charge (Hey, I’ve gotta eat, too), but I have a very generous non-profit rate. Easter Seals Southeast Wisconsin provides exceptional services to ensure that all people with disabilities or special needs and their families have equal opportunities to live, learn, work, and play in their communities.
I know I have a separate section for humor, but for the right advertising client, humor can work wonders. This ad ran in The Onion so I decided to make the ad look and read as if it were an Onion article. I received a lot of compliments on my unique spin on the traditional caption.
Another one for Goolsby’s, doing the time honored “kidding the client,” which, done right, can make the customer feel good about the advertiser. In contrast to many sports bars, the pictures of celebrities on the wall show the ones who actually visited the place. Most of the people in this shot are “civilians.” but one of them is former Milwaukee Bucks coach, Don Nelson.

Newsletters are an important means of communicating to a variety of publics, e.g., employees, customers, suppliers, members, donors, and the media. Newsletters are a reflection on the entities they represent; consequently, misspelling, grammatical errors, and slipshod writing are inexcusable.Many excellent writers do just that—write. I remove the multiple layers by being both writer and editor, calling on the talents I employed as creative director for ad agencies to put together the “total picture,” and I use my desktop publishing abilities to produce a printer-ready publication. With the Variety Club newsletter, Heartbeats, I had to write compelling, sensitive articles, leavened with a light touch when reporting on fund raisers.