Good evening. It’s a pleasure to see the expectant look on your faces, especially on that of the pregnant woman in the second row. I always delight in giving talks in out of the way crannies in tiny bookstores to overflow crowds of from eighteen to twenty three. So let’s get started. Today’s humorist...
Most of the suffering will be done by your director or producer, because everyone’s spinning their wheels waiting to get a good take from a recalcitrant, lisping, and whispering “star” of your radio or TV commercial. Know who else will suffer? Potential (and existing) customers for your product(s) or service(s) who will be hitting...
Or are your ads/commercials losing potential customers, “one cliche at a time?” If all your agency or someone at your company can come up with for your advertising is a ripoff of an acclaimed ad campaign, like “Got Milk?*” somebody is getting paid too much money for too little thought, and usually, too little...