Category: Advertising Posts

Suffer the Little Children

Most of the suffering will be done by your director or producer, because everyone’s spinning their wheels waiting to get a good take from a recalcitrant, lisping, and whispering “star” of your radio or TV commercial. Know who else will…

Got Originality?

Or are your ads/commercials losing potential customers, “one cliche at a time?” If all your agency or someone at your company can come up with for your advertising is a ripoff of an acclaimed ad campaign, like “Got Milk?*” somebody…

I Hear Voices

And that’s a good thing for my clients. I not only listen to the quality and timbre of the voices of the people I hear on radio and tv, both of the regular on-air staff, and of the ones used…